Design a Business That Doesn’t Depend On You

Step Back. Scale smart. Exit strong.

We create owner freedom AND business asset value for Founder CEOs of service firms

The Builder's Paradox™:
Your Business Works. But Only if You Do.

Still making every decision

Still putting out fires

Still can’t step away

The Paradox? Success built the business. But it also built the trap.

The bigger you got, the more everything started orbiting around you—even though you hired people to carry the weight.

That’s not freedom. And it’s not sellable.

We solve The Builder's Paradox™ for successful CEOs trapped by their own success.

Advisor to 100+ CEOs. Strategic Diagnostician for Founder-Led Firms.

Most founders think they need better delegation or tighter systems.

But if every big decision still runs through you, you’re living The Builder’s Paradox™—trapped by the very success you built.

I don’t patch symptoms. I find the root constraint—then help you design a business that runs without you.

Using the Builder’s Liberation System™ and Ops Flywheel™ Framework, I help service CEOs reduce operational dependence by more than 90%—and grow a company that’s not just functional, but valuable.

This isn’t about doing more.

It’s about building from the core (so you can scale, step back, and exit on your terms).

The Operating System Behind
Self-Managed, Sellable Companies

PEOPLE → Equip a team to lead, take ownership, and deliver without you

PROCESS → Install structure that drives consistent results without constant oversight

PLATFORM → Use technology that accelerates scale instead of adding friction

All three levers operate inside PURPOSE: the strategic clarity that aligns every decision and amplifies what matters most.

“Purpose is the core you build around.
Ignore it, and everything wobbles.”

This isn’t just how we grow a business.

It’s how we liberate the founder, increase enterprise value, and build something that lasts.

What Happens When You’re No Longer the Bottleneck

You stop being essential—and start being truly valuable.

✅
Your team leads with clarity and authority—not dependency.

✅
You stop chasing execution—and start watching it happen.

✅
Your workweeks shrink—but your influence grows

✅
Your biz becomes an asset buyers compete over.

[Pssst: Keep doing it all… and you’ll stay stuck in what you built to set you free.]

You’re Closer Than You Think.

Uncover the operational friction costing you time, money, and freedom—instantly.

No noise. No filler. Just a precision prompt engine built on
17 years of personal experience and real human insight.

Our Clients See:

40%+
Year-Over-Year
Revenue Increases

43%+
Employee Engagement Index Boosts

95%+
Reduction of CEO Involvement in Operations

  • Every CEO knows there’s a gap between their current performance and their potential. The difference between mediocre results and exceptional profitability often lies in identifying and addressing these blind spots. This is where you shine. You help executives: 1. Cut through assumptions that limit their success; 2. Focus their attention on the most impactful priorities; 3. Transform strategic decision-making to directly impact the bottom line.

    Leisa Peterson
    WealthClinic

  • Jen sees what others miss. Where most chase symptoms, she finds the root cause—and builds the systems that fix it for good. Her clarity saved me months of spinning my wheels and helped my team step up in ways I didn’t think possible. Jen doesn’t just give strategy—she builds momentum, upgrades leadership, and tells the truth that changes everything.

    Josh Lamar, CEO
    Amplinate
    JoshLaMar

  • She’s generous with everything: her energy, with her discoveries, with how much she puts into your success. She wants you to succeed on every level and it shows in her program assets, in her weekly calls but most especially, in her presence.

    Christel Crawford, Founder
    The Conscious Entrepreneur System

  • Jen’s expertise is the ideal balance of coaching, mentoring, informing, and challenging—helping me grow as a leader while improving our team and company culture.

    Theresa Dormi
    Tumult Labs

  • Jen has guided us through a year of transitioning to a self-managing organization. She's helped us draw the map of where we want to go.

    Patty Lawrence, Founder
    TurboExecs

  • Jen is a super sharp strategist who understands what it takes to get operational alignment, help the Visionary leader become free from the weeds of "operational overcommitment" and get the team focused on the goals that will serve the organization best.

    Krista Clive-Smith, CEO
    Krista Clive-Smith

  • Jen is a world-class problem solver and incredible asset to any team she might find herself on. Combining her business acumen with her incredible leadership skills and the heart of a lion, Jen's a true force.

    Chelsey Siltanen, President
    Siltanen & Partners

  • Jen has helped me personally, and our business as a whole, on multiple projects from time management to hiring to scaling operations. Very good at what she does and very helpful to busy CEO's like myself.

    Stephen Beach, CEO
    Craft Impact

  • Our business benefits greatly from the resources we get from Jen and I'm a much better support to my CEO because of her coaching and guidance. We consider her our "secret weapon" in optimizng operations and processes. It's a comfort to know that I have someone with her knowledge and experience guiding me.

    Brooke Blair
    Exitology