Most Founders Have a
Profit Problem They Can’t See

(And It’s Not Just Their Pricing,
It’s What’s Hiding Inside Their Margins)

Join Patty Lawrence of TurboExecs and Jen Eckhardt of Entrepreneurial Freedom for a live masterclass on how to uncover the silent killers inside your gross profit and finally price for sustainable, scalable success.

Strong Revenue ≠ Strong Profit

Even with strong revenue, smart delivery, and a good team, you still don’t feel like there’s enough left over.

You know you’re leaving money on the table, but you’re not sure where (or how) to fix it.

Maybe your team says, “We just need more sales.”
But your gut says it’s deeper than that.

You might be right.

What We’re Uncovering (That Your Bookkeeper Won’t)

We’ll take a strategic deep dive into:

✅ Where most founders misread their P&L
✅ Why gross profit is the real canary in the coal mine
✅ How to reverse-engineer your pricing from the actual cost to deliver
✅ Common blind spots that tank margins (especially in service businesses)
✅ A practical framework (with a downloadable model) you can use right away

Featuring Two Experts Who Know the Numbers and the Reality

Founder of TurboExecs and fractional CFO to high-growth businesses, Patty is a financial strategist who speaks fluent operations. She’s the advisor you call when you need more than just clean books: you need financial insights that drive real-world decisions.

Founder of Entrepreneurial Freedom and creator of the Ops Flywheel™, Jen is the go-to advisor for owner-reliant businesses ready to scale without their founder at the center. Known for transforming chaos into clarity, she helps CEOs build teams, systems, and businesses that run and grow without them.

Together, they’ll walk you through how to fix the root issue that’s keeping you underpaid, overworked, and stuck at a plateau and
how to equip your team to own the numbers with confidence.

If You’re Still Guessing at Your Margins, You’ll Want to Join Us:

This session is designed for founders of service businesses doing $3M–$10M who are ready to scale smarter, price better, and stop leaving money on the table.

  • Feel stuck on a revenue plateau

  • Can’t confidently say what it really costs to deliver services to a client

  • Are preparing for growth, but unsure how to price it right

  • Want to de-risk the business, increase margins, or eventually sell

It’s also perfect for strategic partners, advisors, and financial professionals who want to bring more value to their VIP clients.

What You’ll Walk Away With

By the end of this workshop, you’ll be able to:

  • Spot profit leaks in minutes instead of months

  • Price every service with confidence, knowing exactly what it costs to deliver

  • Keep more of what you earn, without needing to work more hours or chase more sales

  • Empower your team to understand and protect margins, so it’s not all on you

  • Scale with less stress because your growth is built on solid, predictable profit

✅ Save Your Seat

📅 Wednesday, September 17
 🕛 12:00 PM ET / 11:00 AM CT / 9:00 AM PT

📍 Live on Zoom


 🎁 Includes the Pricing for Profitability model
+ Q&A time with both Jen and Patty

“Working with Jen has been one of the most pivotal professional experiences I’ve had. She has an uncanny ability to bypass the noise and identify the true source of a business challenge, often something I couldn’t see myself. Where others focus on symptoms, Jen focuses on the root cause and then builds the systems and structures that create real momentum. She also helped train my team to take ownership and anticipate challenges before they become problems. Her insight has saved me months of spinning in the wrong direction and given me clarity that’s transformed how I lead. Jen is not just a strategist; she’s a business accelerator and a truth-teller in the best possible way.

Josh Lamar, CEO
Amplinate

"Patty is a financial “wizard” and I highly recommend her if you want to learn more about how your company operates by the numbers. She can help you successfully navigate big changes or growth, and if you’re seeking to mature your business and make it more profitable through efficiencies, you need Patty."

Chuck Hall, President
Winston’s Chimney Service