Most Founders Have a
Profit Problem They Can’t See

(And It’s Not Just Their Pricing,
It’s What’s Hiding Inside Their Margins)

Join Patty Lawrence of TurboExecs and Jen Eckhardt of Entrepreneurial Freedom for a live masterclass on how to uncover the silent killers inside your gross profit and finally price for sustainable, scalable success.

Strong Revenue ≠ Strong Profit

Even with strong revenue, smart delivery, and a good team, you still don’t feel like there’s enough left over.

You know you’re leaving money on the table, but you’re not sure where (or how) to fix it.

Maybe your team says, “We just need more sales.”
But your gut says it’s deeper than that.

You might be right.

What We’re Uncovering (That Your Bookkeeper Won’t)

We’ll take a strategic deep dive into:

✅ Where most founders misread their P&L
✅ Why gross profit is the real canary in the coal mine
✅ How to reverse-engineer your pricing from the actual cost to deliver
✅ Common blind spots that tank margins (especially in service businesses)
✅ A practical framework (with a downloadable model) you can use right away

Featuring Two Experts Who Know the Numbers and the Reality

Founder of TurboExecs and fractional CFO to high-growth businesses, Patty is a financial strategist who speaks fluent operations. She’s the advisor you call when you need more than just clean books: you need financial insights that drive real-world decisions.

Founder of Entrepreneurial Freedom and creator of the Ops Flywheel™, Jen is the go-to advisor for owner-reliant businesses ready to scale without their founder at the center. Known for transforming chaos into clarity, she helps CEOs build teams, systems, and businesses that run and grow without them.

Together, they’ll walk you through how to fix the root issue that’s keeping you underpaid, overworked, and stuck at a plateau and
how to equip your team to own the numbers with confidence.

If You’re Still Guessing at Your Margins, You’ll Want to Join Us:

This session is designed for founders of service businesses doing $3M–$10M who are ready to scale smarter, price better, and stop leaving money on the table.

  • Feel stuck on a revenue plateau

  • Can’t confidently say what it really costs to deliver services to a client

  • Are preparing for growth, but unsure how to price it right

  • Want to de-risk the business, increase margins, or eventually sell

It’s also perfect for strategic partners, advisors, and financial professionals who want to bring more value to their VIP clients.

✅ Save Your Seat

📅 Wednesday, September 17
 🕛 12:00 PM ET / 11:00 AM CT / 9:00 AM PT

📍 Live on Zoom (Replay available)


 🎁 Includes the Pricing for Profitability model
+ Q&A time with both Jen and Patty

Live Q&A (Don’t Miss Out)
This part won’t be recorded. For candid insights, real-time answers, and tailored advice, you’ll need to be there live.