Discover what's truly driving your growth and value
(and what's secretly destroying it) with KPI Gold Score™
The Hidden Multipliers in Your Business
Every quarter, you make decisions that determine your company's future…
Should you hire that COO? Expand into new markets? Invest in technology? Raise prices? Start planning your exit?
You've built a valuable company with solid revenue and capable people. But here's what most successful business owners never realize: they're making these million-dollar decisions based on surface metrics instead of the underlying forces that actually drive enterprise value.
For example, owner-dependent businesses sell for 2-3x EBITDA at best. Owner-independent businesses sell for 4-6x. The difference isn't just systems—it's understanding which metrics actually predict freedom and value, and which ones just create the illusion of progress.
Why Most Business Metrics Mislead
Most CEOs underestimate the drag of misaligned KPIs across their entire business:
210 hours per year wasted on performance management activities that don't improve performance (CEB/Gartner)
85% of employees can't name their organization's key goals because metrics don't connect work to outcomes (FranklinCovey)
67% of well-formulated strategies fail due to poor execution, often because teams track the wrong indicators (Harvard Business Review)
High-performing teams are 2.1× more likely to be aligned on the right metrics vs. underperforming teams (Salesforce)
When metrics become targets, they cease to be good measures—executives game the numbers while real problems compound (Goodhart's Law)
Your KPI Gold Score™ fixes this by anchoring bonuses, accountability, and measurement to the few numbers that actually drive freedom and enterprise value.
The Questions Every Smart Business Owner Should Know the Answers To
What is your business actually worth today?
What would happen to that value if you stepped back tomorrow?
Which parts of your business create the most value—and which parts destroy it?
Should you be investing in growth, operations, or exit preparation?
What are the 3-4 numbers you should be watching to make sure you're on track?
If you can't answer these questions with confidence, you're making million-dollar decisions with incomplete information.
Here's what we've learned from working
with successful business owners
The ones who make the smartest moves understand the hidden forces in their business. They know what multiplies value and what destroys it.
Most owners focus on revenue and profit. But 80-90% of your wealth is tied up in your business, yet only 20-30% of companies that try to sell actually succeed.
The difference? Understanding what really drives enterprise value vs. what just drives cash flow.
What You’ll Know
after 30 Days
Your real business value: What someone would actually pay for your company today
What makes it valuable: The specific things that increase your worth vs. the things that hurt it
How dependent it is on you: What happens to the value if you're not there every day
Where to focus next: The moves that will have the biggest impact on your value and freedom
Your key numbers: The 3-4 metrics that tell you if you're winning or losing
Why This Matters More Than You Think
Most business owners spend years building something valuable, then make one or two big decisions that accidentally destroy that value. They hire the wrong person. Choose the wrong growth strategy. Miss the timing on their exit.
When you really understand what you've built and what makes it work, you don't make those mistakes.
How This Works
Uncover the Reality
Weeks 1-2
We talk to you and your key people. Look at your numbers. Understand how things really work vs. how they're supposed to work.
Identify the Multipliers
Week 3
We crunch the numbers, identify what's working and what isn't, and figure out what your business is really worth and why.
Deliver Your Roadmap
Week 4
You get the full picture: what your business is worth, what drives that value, and exactly what you should focus on next to increase both your freedom and your wealth.
KPI Gold Score™: Your Complete Business Intelligence
Your business valuation: What it's worth today and what affects that number
Complete analysis: What's working, what's not, and what you should change
Your Vital KPIs: The few numbers that actually matter for tracking progress
90-day roadmap: Exactly what to do next and what results to expect
Private debrief: We walk through everything and answer all your questions
This Investment Pays Off Either Way
Whether you decide to work with us long-term or take the roadmap and run with it yourself, you'll have clarity that most business owners never achieve.
The insights alone will guide your decisions for years.
What This Changes For You
When you finish this process, you'll have something most business owners never get: complete clarity about what you've built and where you should go next.
Whether you want to grow, optimize, or prepare for exit, you'll know exactly what moves will get you there. No more guessing. No more hoping. Just smart decisions based on real facts.
