KPI Gold Score™
The KPI Gold Score™ aligns your team around what genuinely builds enterprise value—so every quarter compounds growth, profitability, and optionality.
30 days. $7,500. The diagnostic that eliminates Ground Hog Day.
What If Every Decision Your Leadership Team Made Actually Compounded Your Company's Value?
Recognize This Pattern?
You're running a $5M-$10M professional services firm. Revenue's decent. But you’re solving the same problems over and over again.
In fact, over the past 2-3 years, you've hired:
Recruiters ($40K) → Top talent still leaves in 18 months
Marketing agency ($60K) → Can't serve the leads they bring
Pricing consultant ($25K) → Clients pushed back
BizDev coach ($40K) → Pipeline still feast/famine
Operations consultant ($45K) → You're still working 60+ hours
Total spent: $150K-$210K
Result: Nothing fundamentally changed.
You’ve received competing recommendations. You're still the bottleneck. The business can't grow without you. And you can't sell it because you’re essential for success.
Which client to chase. Which hire to make. Which process to fix first.
You're working 60+ hours a week. Your team is capable but still needs you for everything. And you've got a million things you could work on—but no clear way to know which one actually moves the needle.
So you guess. You prioritize based on urgency, or gut feel, or whoever's yelling loudest.
And every wrong guess costs you time, money, and freedom you'll never get back.
Here's what we discovered after analyzing hundreds of companies:
Most leadership teams have KPIs that aren't connected to what actually drives business value.
Revenue targets, efficiency metrics, customer satisfaction scores—they're all measuring something, but they're not measuring what matters most.
Your team is working hard, but they're rowing in different directions.
What the numbers tell us about $5M–$10M service businesses:
62.5 hours per week — average CEO workload
64% of CEOs say they don't have enough time for strategy
52% cite "talent and culture" as their top scaling challenge
80–90% of founder wealth is tied up in the business—but only 20–30% of businesses that try to sell actually succeed
Translation: You're trapped. Your team is maxed out. And your business isn't sellable because it can't run without you.
The real problem?
Two fatal gaps most CEOs
never diagnose:
Gap #1:
You don't know where Point A actually is.
Your strategic plan assumes you know your starting point. But most CEOs are operating on assumptions, not assessment:
"Nobody's quit, so the team must be strong"
"We hit our numbers, so systems are working"
"If I really had to, I could step away"
Zero diagnosis. All fantasy.
You can't get to Point B from a Point A that doesn't exist.
Just like GPS needs your actual location before it can route you anywhere, your business needs diagnostic precision before you can build a transformation roadmap that works.
Gap #2:
You're paying bonuses on metrics that don't build enterprise value.
Your performance incentives are tied to revenue growth, client satisfaction, or operational efficiency. Your team is hitting their numbers. You're writing big checks.
You're rewarding activity that keeps you trapped, then wondering why you can't step away.
Performance bonuses should reduce founder dependency and build enterprise value.
Instead, most CEOs are paying big money to reinforce the architecture that keeps them indispensable.
Which explains why 70–80% of businesses that go to market never sell.
The KPI Gold Score™ turns hidden value drivers into measurable
performance metrics.
In 30 days, you'll know exactly which gaps are suppressing your growth—and what to fix first, second, third.
What We Actually Measure:
The 7 Dimensions That Get Distorted When You're Indispensable
Most assessments tell you what you already know. The KPI Gold Score™ reveals what you can't see because your presence is masking it.
Here's what gets measured:
✅ Financial Health - Are your margins real or subsidized by unpaid founder labor?
✅ Enterprise Value - What's the gap between what you think it's worth and what buyers will pay?
✅ Market Position - Do clients buy your company or buy you?
✅ Operational Risk - What breaks when you're not there?
✅ Team Engagement - Is your team solving problems or waiting for permission?
✅ Leadership Alignment - Is your CEO-COO partnership aligned on vision, authority, and execution?
✅ Founder Dependency - Where does your involvement inflate risk and deflate value?
Each of these gets distorted when you're indispensable.
Your financials look good—until you calculate the cost of your unpaid hours subsidizing them.
Your enterprise value feels solid—until a buyer discounts it 40% because the business requires you.
Your team seems engaged—until you measure how often they're waiting on you to make decisions.
Your composite KPI Gold Score™ reveals exactly where you stand—without the distortion of your involvement masking reality.
But knowing where you stand isn't enough.
You need to know how to get your team
aligned around fixing it.
The Alignment Breakthrough:
Performance Metrics That Drive Value
Here's what most CEOs get wrong about performance bonuses:
They reward lagging indicators (revenue, profit, satisfaction) instead of the leading indicators that actually build enterprise value.
Revenue grows—but client concentration increases (destroying valuation multiple).
Profit improves—but it's subsidized by founder labor (not sustainable or scalable).
Projects deliver—but no IP is captured (nothing transferable to sell).
The result? Your team hits their numbers. The business looks successful. But enterprise value stays flat—or even declines.
Because their compensation isn't tied to what actually makes the business more valuable.
The Shift:
The KPI Gold Score™ reveals:
Which metrics are lagging vs. leading indicators of enterprise value
Where your team is optimizing for outcomes that don't increase what the business is worth
How to restructure compensation around diversification, systematization, and transferability
Most $5M-$10M companies work hard but don't build valuable businesses: their team is optimized for metrics that don't translate to enterprise value.
The businesses worth 3-5x more restructure bonuses around what actually makes companies valuable.
Most founders guess. You'll have the numbers.
The KPI Gold Score™ diagnostic gives you:
→ Your baseline valuation and where the gaps are
→ The 3–5 operational moves that close those gaps fastest
→ Who owns what, measured against business value—not activity
Then you choose: DIY with the roadmap, continue with strategic support, or bring us in to implement.
No pressure. No long-term contract. Just clarity.
What You’ll Know
after this
30 Day Diagnostic
The KPI Gold Score™ isn't a survey. It's a 30-day operational diagnostic that examines the seven dimensions that could be suppressing your company's growth right now, ranked by impact, with a clear roadmap for what to fix first, how to fix it, and in what order.
Your KPI Gold Score™
The 5 highest-impact gaps from your 7-dimension assessment—prioritized by impact and sequenced for maximum results (so you know exactly where to focus first)
The Value Driver Scorecard
Every weakness in your business, mapped to the person who should own fixing it. No more guessing what matters.Leadership KPI One-Sheets
Each key person gets their specific KPIs, targets, and valuation impact. Everyone knows what they're building toward—and why.Your 90-Day Roadmap
Priorities ranked by business value, with milestones that compound into 1-year, 3-year, and 5-year outcomes.Three Pathways Forward
After 30 days, you choose:Take the roadmap and implement yourself
Continue with strategic support (if your issues are valuation-focused)
Choose the right program to fix operational bottlenecks with hands-on implementation
This isn't a strategy deck that sits in a drawer.
It's the operating system for your next quarter—and the filter for every decision after that.
Why This Matters More Than You Think
Most business owners don't realize they're sitting on $500K-$2M in hidden value that could be activated in the next 12-24 months.
Not someday when they exit. Now.
Here's why the KPI Gold Score™ creates value whether you exit or not:
For Companies That Will Exit (3-7 years out):
Buyers pay premiums for businesses with clear value drivers and aligned leadership teams. Companies that address their Hidden Multipliers before going to market sell for 56.7% higher valuations on average (our 4-year data set). But here's what matters more: you're building that premium value now, not scrambling to manufacture it later.
For Companies That Won't Exit (succession, lifestyle, long-term hold):
The same multipliers that increase exit value also increase current profitability. Our data shows 25-35% profitability increases when companies optimize what the diagnostic reveals. You get more profitable, more scalable operations—plus genuine optionality if circumstances change.
For Companies That Aren't Sure Yet:
This is the sweet spot. You're building the business you want NOW—more profitable, less owner-dependent, better performing—while creating optionality for LATER. When you're ready to make the call (exit, succession, scale, or stay), you've already built the foundation for whichever path you choose.
The diagnostic reveals what's specifically suppressing your growth and value and shows you how to fix it in priority order—so every quarter compounds your company's worth, regardless of your exit timeline.
How This Works
Uncover the Reality
Weeks 1-2
We talk to you and your key people. Look at your numbers. Understand how things really work vs. how they're supposed to work.
Identify the Multipliers
Week 3
We rank issues by impact and give you the specific sequence to address them. No more overwhelm. Just clarity on what to fix first, second, third—and why
Deliver Your Roadmap
Week 4
You get the full picture: what your business is worth, what drives that value, and exactly what you should focus on next to increase both your freedom and your wealth.
What Happens After the Diagnostic
Sarah, $4.2M consulting firm:
Discovered her top client represented 43% of revenue—killing her valuation multiple. Used the 90-day roadmap to diversify. Enrolled in OpsFreedom Group to systematize delivery. Sold the firm 18 months after that.
Mike, $6.8M contractor:
Found out his EBITDA margin was in the 30th percentile and his lack of documented processes made the business untransferable. Took the roadmap and implemented it himself, using the KPI Gold Score™ annually to benchmark progress. Came back for strategic support so that he could position for sale.
Jen, $3.1M agency:
Realized she was the bottleneck in 22 different workflows. Chose OpsFreedom VIP immediately. Within 90 days, her Operator was running weekly leadership meetings and she'd cut her hours by 40%.
The diagnostic doesn't force a path. It reveals what's real—then lets you choose what's next.
What This Changes For You
This isn't about working harder or
adding more to your plate.
Within 90 days of implementing your roadmap, here's what typically shifts:
Your Leadership Team Stops Rowing in Different Directions
No more KPIs flapping in the wind. Everyone knows exactly what success looks like because they're all measuring what actually builds value—not just activity.
Your Decisions Start Compounding
When every quarterly decision is filtered through "does this activate our Hidden Multipliers?", growth accelerates. Our data: 25-35% profitability increases for companies that optimize what the diagnostic reveals.
Your Optionality Expands
Whether you exit in 3 years or 30, you're building a more valuable company. If you do exit, you'll likely see the 56.7% valuation premium our data shows. If you don't, you've still built the business you actually want.
Your Operator Dependency Decreases
Most diagnostics reveal $200K-$500K in trapped capacity due to owner dependency. As you activate your multipliers, you reclaim time, reduce bottlenecks, and create genuine leverage.
You Stop Guessing and Start Measuring
The KPI Gold Score™ gives you a baseline. Re-score every 12 months to track progress, identify new multipliers, and ensure you're still optimized as your business evolves.
Most importantly: You stop feeling like you're building in the dark. You have clarity on what actually matters, a roadmap to get there, and metrics to measure progress.
Most Companies Have $500K-$2M in Hidden Value Being Accidentally
Left on the Table
The KPI Gold Score™ reveals exactly where yours is—and what to do about it, in priority order.
Investment: $7,500
What this prevents: $200K-$500K in wrong operator hires, misaligned systems, and years spent optimizing the wrong things
What this activates: $500K-$2M in hidden multipliers that compound quarterly when properly optimized
What you get :
Complete diagnostic clarity on what's specifically suppressing your value and exactly how to fix it