Revenue pays you. Equity frees you.

You're ready to build both. Now make yourself optional.

Are You in the 1%?

You're in one of two groups:

GROUP 1: The 99%

Your COO needs you for major decisions. Client escalations land on your desk. You can't take two weeks off. Every attempt to step back creates problems.

You've hired better people. Implemented systems. Delegated more.

Nothing fundamentally changed.

GROUP 2: The 1%

Your team makes strategic decisions independently. Your business runs better without your interference. You focus exclusively on vision and opportunities only you can see.

You designed it this way.

The difference is structure, not effort.

Strategic independence multiplies value—more leverage now, higher multiples later

Design it and results multiply

Are You in the 1%?

Already attended?
Book a Strategic Conversation

Measured Results

Cash grows, delivery steadies, your role shrinks.

+$2.55M in 12 months

+42.6% delivery capacity

90–95% less CEO in delivery

We do our best work with:

Strategic CEOs of Service Businesses

$3M–$10M revenue

10–100 team members

Ready to design your next chapter of

Growth and Leadership Transition

Are You in the 1%?

Already attended?
Book a Strategic Conversation

How We Work

Facts Before Fixes

Executive Roundtable

Only 1% ever become optional. Discover how.

Candid peer dialogue. Five strategic CEOs. 60 minutes.

Learn more —>

Identify one strategic priority that creates the most leverage for your leadership transition. Leave with one clear move. (No pitch.)

Learn more —>

30m Strategic Conversation

your Premium
Index™

Annual benchmark across growth, value, efficiency, and freedom - measured against top performers in your industry.

Learn more —>

Why Us: The Mechanism

We design both the operational systems and the owner transition that create the 1% optional owners..

Using the Ops Flywheel™ and Entrepreneurial Evolution™, we install the structure and leadership framework that enables strategic independence.

In parallel, we strategically transfer authority so accountability stays with the team. That's how strategic leaders evolve into repeatable performance—and how freedom and enterprise value rise together.

Ready to step back—and grow anyway?

Join the Executive Roundtable

Most $6M+ CEOs work more than 50 hours in businesses that can't function without them.

Only 1% ever become optional.

See why in 60 minutes with five other founders who've outgrown their own design.

Are You in the 1%?

Already attended?
Book a Strategic Conversation

  • Every CEO knows there’s a gap between their current performance and their potential. The difference between mediocre results and exceptional profitability often lies in identifying and addressing these blind spots. This is where you shine. You help executives: 1. Cut through assumptions that limit their success; 2. Focus their attention on the most impactful priorities; 3. Transform strategic decision-making to directly impact the bottom line.

    Leisa Peterson
    WealthClinic

  • Jen sees what others miss. Where most chase symptoms, she finds the root cause—and builds the systems that fix it for good. Her clarity saved me months of spinning my wheels and helped my team step up in ways I didn’t think possible. Jen doesn’t just give strategy—she builds momentum, upgrades leadership, and tells the truth that changes everything.

    Josh Lamar, CEO
    Amplinate
    JoshLaMar

  • She’s generous with everything: her energy, with her discoveries, with how much she puts into your success. She wants you to succeed on every level and it shows in her program assets, in her weekly calls but most especially, in her presence.

    Christel Crawford, Founder
    The Conscious Entrepreneur System

  • Jen’s expertise is the ideal balance of coaching, mentoring, informing, and challenging—helping me grow as a leader while improving our team and company culture.

    Theresa Dormi
    Tumult Labs

  • Jen has guided us through a year of transitioning to a self-managing organization. She's helped us draw the map of where we want to go.

    Patty Lawrence, Founder
    TurboExecs

  • Jen is a super sharp strategist who understands what it takes to get operational alignment, help the Visionary leader become free from the weeds of "operational overcommitment" and get the team focused on the goals that will serve the organization best.

    Krista Clive-Smith, CEO
    Krista Clive-Smith

  • Jen is a world-class problem solver and incredible asset to any team she might find herself on. Combining her business acumen with her incredible leadership skills and the heart of a lion, Jen's a true force.

    Chelsey Siltanen, President
    Siltanen & Partners

  • Jen has helped me personally, and our business as a whole, on multiple projects from time management to hiring to scaling operations. Very good at what she does and very helpful to busy CEO's like myself.

    Stephen Beach, CEO
    Craft Impact

  • Our business benefits greatly from the resources we get from Jen and I'm a much better support to my CEO because of her coaching and guidance. We consider her our "secret weapon" in optimizng operations and processes. It's a comfort to know that I have someone with her knowledge and experience guiding me.

    Brooke Blair
    Exitology